Paul F. Knouse, Jr. completed over 31 years of service with R. J. Reynolds Tobacco Company, a subsidiary of Reynolds American, Inc. in Winston-Salem, NC, in March 2010. During his RJR tenure, Paul held a variety of marketing positions in both Brand Marketing and Direct Marketing. His marketing career includes experience in the USA market, France and Puerto Rico. In addition to 8 years experience in Brand Marketing, Knouse spent 23 years in Direct and Database Marketing. He retired from RJR as Senior Department Manager in the 1 to 1 Communications Group, responsible for database marketing on multiple RJR brands. He served for more than 18 years as RJR’s representative for the Promotion Marketing Committee of the Association of National Advertisers (ANA). Paul was the chair of the Promotion Marketing Committee from 2002 to 2005 and represented RJR at all major ANA national conferences and meetings as well as at national meetings of the Direct Marketing Association (DMA).
Paul has spoken at various national conferences on marketing and direct marketing, including the Promo Expo National Promotion Conferences and the Frost and Sullivan Executive Summit. Additionally, Paul was featured in an issue of Promo Magazine, a national publication for promotion marketing. After his retirement from RJR, Paul completed a mission/teaching trip to the Ukraine, where he taught marketing principles to current and emerging business leaders. In late October 2010, Paul began his work as the Administrative Assistant at Calvary Moravian Church, Winston-Salem, NC. Paul lives in Winston-Salem with his wife of 32 years, Dr. Nola Reed Knouse. He is a lifelong member of Home Moravian Church and is active in his congregation. He enjoys reading, travel and walking/running. He also enjoys music and is an accomplished organist.